Fishermen's Direct Marketing Manual

Fishermen's Direct Marketing Manual

Fourth Edition

Terry Johnson (editor)

5th edition now available

Format Price  
Softcover book Free Out of print
PDF download [2.2 MB] Free Out of print


This book expands business horizons for the commercial fisherman by helping you work through the steps involved in direct marketing—selling seafood products further up the distribution system than to the local processor. Plenty of people are eager to get their hands on your fish, in hopes of making money by adding value and selling the product. Chapters in this book address finding those domestic and international customers, strategies for distributing seafood, packaging and shipping, and the basics of business planning. The 4th edition significantly expands on previous versions, with new sections on accounting, e-commerce, working with custom processors, direct marketing shrimp, avoiding HACCP problems, and more. Regulations and technology have been updated as well.

Regulations and interpretations do change, so please check with agencies for updates.

Published by Alaska Sea Grant, Oregon Sea Grant, and Washington Sea Grant.

To pick up a free copy, stop by the Alaska Sea Grant office or any Alaska Sea Grant Marine Advisory Program office.

This book is part of the Alaska Fisheries Business Assistance Project (FishBiz), providing information and resources to Alaska's fishermen, processors, and marine-related businesses.

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