Fishermen’s Direct Marketing Manual

Fishermen’s Direct Marketing Manual

5th edition

Terry Johnson (editor)

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Description

The 5th edition of the Fishermen’s Direct Marketing Manual is packed with updated information on branding, product placement, social media and emerging products for fishermen who sell their catch directly to buyers. First published in the 1990s, the manual has become a trusted, go-to resource for hundreds of fishermen-entrepreneurs. This new edition also has sections on accounting, insurance, digital marketing and commerce, and working with custom processors.

The Fishermen’s Direct Marketing Manual helps readers think through the myriad of issues so they can decide whether this business model is right for them. The manual also takes them to the next step and provides much of what one needs to know to launch a new business or fine tune an existing one

Regulations and interpretations do change, so please check with agencies for updates.

Published by Alaska Sea Grant and Washington Sea Grant.

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