Using the Official Sea Grant Logo:
Frequently Asked Questions

  1. Where can I get the official logo?
  2. Can I get photostats/PMTs of the logo from Alaska Sea Grant?
  3. I want to build my own logo, and I have the correct Bodoni Poster font. But what about the bird? Where can I get just the bird to tack onto the "Sea Grant"?
  4. Can I get both Mac and PC versions of the logo from Alaska Sea Grant?
  5. Is it okay to use the logo on promotional items such as T-shirts or mugs, or should we keep logo proliferation to a minimum?
  6. Can you send the logo to me in a specific size?
  7. Do you have the logo in color? Can we colorize it ourselves?
  8. Is it okay to put a shadow behind the logo?
  9. Do you have the artwork in any other format besides EPS?
  10. Is it OK to make the program name different from the "usual" form?
  11. What's the smallest acceptable size for the logo on the Web?
  12. Can you provide the logo in JPEG or GIF format for the Web?
  13. What is the best format to use when using the logo on a Web page?
  14. What is the best format to use when incorporating a logo into an electronic publication file (e.g. InDesign, Microsoft Word, etc.) for output at a print shop?
  15. Do you provide both positive and negative versions of the logo?
  16. What's the best electronic format to import to Photoshop?
  17. Do you provide an assortment of sizes?
  18. What fonts are used in the logo?
  19. I will build my own logo according to specifications. Is there a relative proportion in point size that needs to be maintained between the words "Sea Grant" and the program component name that appears underneath?
  20. Can we use an alternate font, such as a TrueType font, instead of Bodoni Poster Compressed and Helvetica Narrow Bold?
  21. Are there any alternative True-Type fonts that can be used for Bodoni Poster Compressed and the Helvetica Narrow Bold?

1. Where can I get the official logo?

If you are not part of the Sea Grant network

Contact directly the particular Sea Grant program whose logo you need—they will provide you with their logo and instructions for use.

If you are part of the Sea Grant network

Contact Dave Partee at Alaska Sea Grant for a suite of EPS files and a master Adobe Illustrator file for your program. For those programs who do not have pre-built logos: Ideally, after obtaining a copy of the generic bird-and-Sea Grant logo, each program should take it upon themselves to adapt it for local use by adding whatever words need to be added under the "Sea Grant," adhering slavishly to the type specifications. If a program does not have the graphics expertise or the required fonts to build its own logo(s), then Alaska Sea Grant will create them for you.

2. Can I get photostats/PMTs of the logo from Alaska Sea Grant?

No. Only electronic versions will be provided. If you want photostats (PMTs), you will need to provide the electronic files to your pre-press service provider and ask them to produce them.

3. I want to build my own logo, and I have the correct Bodoni Poster font. But what about the bird? Where can I get just the bird to tack onto the "Sea Grant"?

Don't even think about it! The artist who created the Sea Grant logo altered the serifs on the Bodoni Poster font, so your Bodoni is not the Bodoni that appears in the logo. And the bird is placed in a precise manner, just touching the "G" with its wing, and at a certain angle and proportion relative to the type size. The bird and the word are all one graphic entity and must not be treated as separate elements. Plus, the bird is an exact copy of the bird used in the NOAA logo, to make that connection with Sea Grant's federal umbrella group. For that reason, the bird must not be altered in any way. Don't trouble yourself with all this, and instead simply get a generic logo from Dave Partee, and work with that. The only thing you can do yourself to customize the logo is to add whatever line or lines of type you want under the "Sea Grant"—and even those words must be in a specified font placed a specific distance below Sea Grant, and in a specific size relative to the size of the type in the words "Sea Grant."

4. Can I get both Mac and PC versions of the logo from Alaska Sea Grant?

We believe there is no longer a need to have separate versions of the logo—the EPS and AI files we provide should be cross-platform. If you find this not to be the case, please let us know!

5. Is it okay to use the logo on promotional items such as T-shirts or mugs, or should we keep logo proliferation to a minimum?

Everyone should use their good judgment. There are no guidelines for how the logo should be used, other than the obvious—its application should draw positive attention to Sea Grant. So, unlike the rigid specifications for design, ultimate use of the logo is a subjective decision.

6. Can you send the logo to me in a specific size?

Alaska Sea Grant can send the logo to you as an EPS graphic, which can be resized on computers (Adobe Photoshop handles this well) to whatever dimensions are needed. But when enlarging or shrinking the logo it MUST NOT be elongated, scrunched, narrowed, angled, or otherwise changed from its original proportions. We can also send the logo in Illustrator format if a program wishes to work with the original art file, or in GIF format for Web use. If you need a JPEG, GIF, or TIFF version of a particular size or resolution, Adobe Photoshop is excellent for creating these files types from an EPS original.

7. Do you have the logo in color? Can we colorize it ourselves?

The logos are only available in black on white, and reversed as white on black. You may use whatever colors you want, but it's most desirable to use the same color for the entire Sea Grant logo; that is, avoid using one color for the bird and another color for the words "Sea Grant," or worse, different colors for each letter. It's probably okay to use a different color for the words underneath the "Sea Grant," but that usually would not be preferable to using the same color for all parts of the logo. Using the same color, but screening it differently on "Sea Grant" and whatever words appear under the "Sea Grant," can work okay artistically.

8. Is it okay to put a shadow behind the logo?

Better not, it hurts the clarity and crispness of the graphic presentation. But if you feel you must—use a soft, subtle shadow, not a sharp-edged, high-contrast shadow because used behind the Bodoni Poster font, a bold shadow will give the viewer the sense that they have a case of blurred or double vision.

9. Do you have the artwork in any other format besides EPS?

The logos are available in Adobe Illustrator and exported as PDF compatible EPS graphics. If you need another format, contact Dave Partee at Alaska Sea Grant.

10. Is it OK to make the program name different from the "usual" form?

Each program can put whatever words they want under "Sea Grant," as long as it's a true Sea Grant entity. Just make sure you use the specified Helvetica Narrow Bold font, with prescribed character spacing (a.k.a. kerning) and line spacing between "Sea Grant" and the line you add below it, and the correct point size relative to the size of the "Sea Grant" above. If you don't have the graphics capability to do all this, ask Alaska Sea Grant to do it for you.

11. What's the smallest acceptable size for the logo on the Web?

Any size is acceptable as long as a viewer with average vision and an average-resolution monitor can read it. The limiting factor is the on-screen legibility of the program component name you choose to place in small print underneath the "Sea Grant." If you can't easily read it, the logo is too small. If you need a very small graphic, consider using the generic version of the logo—just the bird and "Sea Grant" with no program name below—and add the program name elsewhere or in HTML text.

12. Can you provide the logo in JPEG or GIF format for the Web?

Yes, but it would be helpful to be given a specific size. Also, most programs will want to work with the original art and export to a web format, so that they have more flexibility in color, size, and presentation. Adobe Photoshop does an excellent job of exporting EPS files to almost any size and file format.

13. What is the best format to use when using the logo on a Web page?

GIF or PNG is best. JPEG, which is a good format for photographs, is not usually an appropriate format for logos unless you are using continuous-tone colors on your logo, which is highly unlikely. If you are using a black-and-white logo or a single color, GIF or PNG is the appropriate (and smaller!) graphic format.

14. What is the best format to use when incorporating a logo into an electronic publication file (e.g. InDesign, Microsoft Word, etc.) for output at a print shop?

The best format is EPS, because it will work at any size and resolution, although TIFF will also work, if you convert the EPS to a TIFF (e.g., with Photoshop) of the proper size and resolution for the particular print job and printer.

15. Do you provide both positive and negative versions of the logo?

Yes. The logos are provided in black, white (which can be put against any medium-to-dark colored background) and 'reverse' which is a white logo with a black background included. If you place the white version on a white background, it will not be visible.

16. What's the best electronic format to import to Photoshop?

EPS or TIFF.

17. Do you provide an assortment of sizes?

No. The EPS files can be electronically shrunk or enlarged without loss of sharpness. But use the utmost care to NOT CHANGE the proportions of the logo (see question #6).

18. What fonts are used in the logo?

Bodoni Poster Compressed for the words "Sea Grant," and Helvetica Narrow Bold for any program component installed on the line underneath the Sea Grant. But be aware that the serifs in the Bodoni font have been altered by the designer of the logo. So even if you have the Bodoni Poster Compressed font, DON'T USE IT to build your own logo! Get a generic logo from Dave Partee, and work with that.

19. I will build my own logo according to specifications. Is there a relative proportion in point size that needs to be maintained between the words "Sea Grant" and the program component name that appears underneath?

Yes, there is a relative proportion in point size and line spacing between "Sea Grant" and words that appear underneath. But there's no need to deal with that. If you choose one of the examples and use the exact sets of specifications from one of the sample logo sheets, and then export to EPS, you can then resize the graphic with all the correct proportions maintained. The best way to ensure you have the bird correctly placed is to not fool with it—just get a generic logo from Alaska Sea Grant with the bird already in place. This will also ensure retention of the special customized treatment of the serifs in "Sea Grant." (Yes, Virginia, those Bodoni serifs have been tweaked.)

20. Can we use an alternate font, such as a TrueType font, instead of Bodoni Poster Compressed and Helvetica Narrow Bold?

No.

21. Are there any alternative True-Type fonts that can be used for Bodoni Poster Compressed and the Helvetica Narrow Bold?

No.


FAQs written by Kurt Byers, Carol Kaynor, and Dave Partee, Alaska Sea Grant. If you have further questions, please contact us. FAQs updated 6/26/2007.