Introduction to Starting and Operating a Seafood Direct Marketing Business
Online distance delivery
October 23–November 6, 2017
Contact: Quentin Fong, firstname.lastname@example.org • 907-486-1516
The course will be delivered primarily by lectures and in-class discussions, supported by four homework assignments that are individualized to assist you in developing an action plan for your business.
At the end of the course, the student will understand and be able to use the appropriate managerial and decision-making tools that are needed to start and run a seafood direct marketing business.
Note: The course is designed for commercial fishermen with little or no experience in direct marketing, who want to onboard or custom process and direct market their catch in various ways. The course will be taught in five sessions: Oct. 23, 25, 30, Nov. 1, 6 from 5:30 to 8:00 pm.
- Course syllabus (draft, 9/25/2017)
- FishBiz Project (financial and business tools for Alaska commercial seafood harvesters)
- Fishermen's Direct Marketing Manual