Steps to Success for Rural Entrepreneurs: Starting an Ecotourism Business in Alaska

Terry Johnson

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Table of contents (PDF)

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Description

Do you see potential for focusing a business on an appealing attraction in Alaska? Hundreds of business operators operate successful ecotourism enterprises in Alaska by offering visitors an experience they can’t get anywhere else. This booklet provides a close look at developing an ecotourism business. It tells how to identify ecotourism opportunities nearby, recognize pros and cons of starting a business, locate business development aids, and identify needed equipment, permits, and insurance. In addition you will learn how to write a business plan, get financing, develop a marketing plan, and ensure customer satisfaction.

The handbook was published by the University of Alaska Center for Economic Development as part of an effort to support rural Alaska entrepreneurship. The Steps to Success for Rural Entrepreneurs series includes this handbook and several others on topics such as writing a business plan and starting a variety of small businesses.

For more information, visit the University of Alaska Center for Economic Development.

About the author

Terry Johnson is a Marine Advisory agent and professor at the University of Alaska Fairbanks. He has 11 years experience running Walrus Islands Expeditions, a business that provides customized, guided natural history tours in Bristol Bay. He has been running commercial fishing and passenger boats in Alaska since 1978.