Tips for Direct Marketers: Working with a Broker or Trader

Tips for Direct Marketers: Working with a Broker or Trader

Sunny Rice, Quentin Fong, and Glenn Haight

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Description

This publication answers several questions about the seafood brokering and trading business, including what they do, why you might want to use one, how to forge a mutually beneficial relationship, and how you can protect yourself when expanding your business in this way. Understanding how a broker or trader operates will help you analyze whether employing one is an appropriate addition to your direct marketing business.

This is part of the Alaska Sea Gram series.

This booklet is part of the Alaska Fisheries Business Assistance Project (FishBiz), providing information and resources to Alaska's fishermen, processors, and marine-related businesses.

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