Calculating Profitability for a Direct Marketing Operation

Calculating Profitability for a Direct Marketing Operation

Glenn Haight

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Description

Starting a direct market business requires changes to a traditional fishing operation. Before plunging headlong, a fisherman should weigh the costs against the benefits. This publication takes you through the needed steps—writing a business plan, projecting cash flow, and calculating a "variable analysis." Knowing the numbers before entering into direct marketing, or whenever you change your fishing operation, will help you make the right decision.

This is part of the Alaska Sea Gram series.

This booklet is part of the Alaska Fisheries Business Assistance Project (FishBiz), providing information and resources to Alaska's fishermen, processors, and marine-related businesses.

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