Kathy stands in front of an Alaska Sea Grant tradeshow booth. Kathy Kurtenbach
Sales and Marketing Coordinator
- (907) 474-7476
- k.kurtenbach@uaf.edu
Alaska Sea Grant role
Conceive and implement marketing plans, strategies, and promotional tactics for ASG educational products. Evaluate effectiveness of marketing efforts. Represent ASG and market educational products at events, including fishing industry trade shows, home school fairs, and library, museum/aquarium, and bookseller conferences. Develop direct mail campaigns, build and maintain product promotions via the Internet, and make sales calls. Joined Alaska Sea Grant in January 2001.
Education
- B.A. Communication, University of Wisconsin, Stevens Point
- B.A. History, University of Wisconsin, Madison
Expertise
Marketing ASG publications and videos to a wide audience, and providing good customer service. Skills in marketing educational training materials through direct mail, phone calls, and trade shows. Creation of promotional materials and direct mail pieces, including publication layout and production.
Recent projects
- Project leader for the Alaska Sea Grant Bookstore catalog
- Coordinated booth for the Alaskan Wholesale Gift Show, Anchorage, February 2007
- Project coordinator for the 2008 Alaska Coastal Calendar, IPY Edition, winter 2007
- Coordinated a booth for ComFish, Kodiak, March 2007
- Coordinated a booth for the IDEA Home School Fair, Fairbanks, April 2007
- Attended Publishing University, New York City, May 2007
- Coordinated a booth for the University of Alaska's Summer Sessions Book Fair, Fairbanks, July 2007
- Coordinating a joint booth with School of Fisheries and Oceanography for the Tanana Valley State Fair, Fairbanks, August 2007
- Coordinating a booth for the 2007 Alaska Math/Science Conference, Anchorage, October 2007
- Project leader for 2007 Alaska Tide Tables booklet
Selected awards and accomplishments
- The 2007 Alaska Coastal Calendar received the 2007 Award of Excellence, Blue Pencil Award competition, National Association of Government Communicators.
- Coordinated joint booth for National Sea Grant and Alaska Sea Grant at AFS Annual Meeting in Anchorage, September 2006.
- Kurt Byers, Sue Keller, Doug Schneider, Tatiana Piatanova, Terry Johnson, and I received the Outstanding Professional Skill award for Publishing by the Association for Communication Excellence (ACE) for the Bering Sea and Aleutian Islands: Region of Wonders.
- Kurt Byers, Sue Keller, Terry Johnson, Tatiana Piatanova, Doug Schneider, and I won a Gold award at the 2005 ACE International Critique and Awards competition for overall publication excellence, color book more than 50 pages, for the Bering Sea and Aleutian Islands: Region of Wonders.
- Doug Schneider, Sue Keller, Marilyn Sigman, Nancy Sefton, Kurt Byers, and I won a Silver award at the 2005 ACE International Critique and Awards competition for informational video/teacher guide production, for Life on the Beach: Among Friends and Anemones.
- Sue Keller and I won an award at the 2004 National Association of Government Communicators (NAGC) competition for hardcover book, for Advances in Seafood Byproducts.
- Sue Keller, Tatiana Piatanova, and I won an Honorable Mention award in the 2002 NAGC Blue Pencil Competition for the Crabs in Cold Water Regions proceedings.
- Carol Kaynor, Sherri Pristash, Sue Keller, and I won a Gold award in the ACE electronic publication category for Alaska Sea Grant's Boatkeeper series.
What I do when not at Sea Grant
I like to fish, garden, go blueberry and cranberry picking, shoot black powder rifles, participate in pre-1840 reenactment camps called rendezvous, sew, do beadwork, and spend time with my sons. I am a Green Bay Packer fan (go Packers!!!!). I am also the V.P. of my oldest son's school's PTA.
